Who Doesn't Want to Ride a Motorcycle over 2000 miles in 9 days?


TNO Fishing's lure brand, Luck “E” Strike decided to do something different to make an indelible impression in the minds of the visitors to the 2017 ICAST trade show. A 2017 Harley Davidson Softail Slim S was customized and painted using the “American Originals” series of lures as inspiration. Made in America, beautiful and durable finishes, proven reliability, and time tested designs were just a few of the areas these two “American Originals” have in common. As the team began working on the design, several new phases materialized and became cemented as part of the overall plan. 

Operation American Original's inaugural event "Riding for Heroes" (OpAmOrg2017) was born.

Due to multiple requests we have opened the ride up to any form of legal transportation. So gas up your Car, Motorcycle, RV, Helicopter, or whatever you choose. Great cause and will be loads of fun. To all that join us for the entire ride we will offer a $250 gift card to TNOfishing.store. Those that travel with us from at least one ride segment will receive a $25 gift card (per segment) to TNOfishing.store.

Click on the Register to Ride Link to learn more about each segment. Fill out the form and get prepared.

Harley Davidson Softail Slim S Planning and Design

Harley Davidson Softail Slim S Planning and Design


This bike project was a lot of fun and the willingness of so many to be a part was overwhelming. We have included a few of the steps in the journey.

Learn More →

The Route

The Route

See the Route

Ready to take the next step? You are welcome to join us for all or part of our journey. Get sponsored, have fun, and help raise money for Special Operations Wounded Warriors.

Register to Ride →

Riding for Heroes

SOWW, Special Operations Wounded Warriors, A 501(c)(3) Charity, was formed for the sole purpose of recognizing both active duty and veteran members of our United States Special Operations Forces with charitable outdoor events, family retreats, and focused therapeutic treatments. The proceeds raised from this years Operation American Original will be directed towards Special Operations Wounded Warriors.

Our Partners